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Animal welfare and protection has been a top issue in most of societies in the recent decades. The way we think about animals and their status within human society has changed a great deal. These changes have given rise to many issues and debates.
It is a complex topic. We are usually prone to react and think in a really emotional, driven way which leads to endless disagreements, conflicts, and a vast number of unsolved problems.

The subject of animal welfare and protection is packed with issues that don’t really get discussed. Either it is a delicate, even taboo, topic, or we just don’t consider these themes to be important enough.

In the case of dogs, the situation is much more complex. We are talking about a species highly domesticated and integrated into our society.
The everyday interaction of the canine and the human comprises some really complicated interactions with sometimes astonishing and sad results.

It is time to take a new look at animal welfare and protection issues from a different aspect and angle, and start to challenge some misconceptions...